Introduction

"Traditional media send messages, blogs [and social media] start conversations." - Loic Le Meur, Seesmic founder

"Your customers are already talking about you. The fact that you aren't participating is your implicit endorsement of whatever it is that they are saying." - Dave Evans, GSD&M IdeaCity, strategy director

DO YOU KNOW that active listening and participating in blogs and other social media are essential for almost every business in the marketplace nowadays? Do you know that social network Facebook.com alone has over 200 million active users, of which over half a million are developers and entrepreneurs?

Take this course to learn how you can promote your business through your own blogs and social media, as well as through other people’s blogs and social media. 

Objectives

Upon completion of this course, you should be able to:
• Set specific business goals for your blog and other social media.
• Listen and participate in online conversations, especially those that are related to your products/ services.
• Monitor/enhance free and paid traffic sources, as well as offline and other online marketing campaigns.
• Interpret the data from the perspectives of an Executive, a Marketer and a Webmaster.
• Optimize your blog and other social media in terms of findability, linkability, stickiness and conversions.
• Use Google services to drive, track and analyze visitor traffic and goals on your site.
• Become an influencer and generate buzz on your products and/or services in the blogosphere and other social media.  

Outline

• Intro to Marketing 2.0
• Setting goals, strategies and tactics for your websites, blogs and other social media
• Understanding Traffic Sources for websites, blogs and other social media
  - Free/Organic Traffic
  - Paid Traffic
  - Referral Traffic
• Offline Marketing
• Listening to blogs, forums and other social media
• Optimizing your websites, blogs and other social media
  - Findability: Keyword Density & Analysis, Search Engine Optimization
  - Stickiness: Tips for creating buzz-worthy content and enhancing linkability
  - Conversion: Set goals and measure the Return on Investment (ROI) for your business
• Hands-on Training
  - Using Google Webmasters
  - Setting up and monitoring blogs
  - Adding text, graphics, audio, video, AdSense and other media to your blog
  - Using Google Analytics to monitor/adjust patterns in Visitors, Traffic, Content, Keywords, Conversion Goals.
  - Using AdWords & Optimizer
  - Using Facebook and Twitter for your business
• Pros and cons of Paid vs Free/hosted services
• Alternatives to Google services  

Trainer(s)

Who Should Attend

Anyone who is familiar with Web surfing and wants to learn how to make use of blogs and other social media (their own and/or others) to for his/her business. Only basic computer and internet literacy needed. No technical programming involved.  

Details

Date(s):

1 to 2 July 2010 

Time:

9:00am to 5:00pm 

Venue:

NTU@one-north campus, Executive Centre 

Closing Date:

17 June 2010 

Course Fee:

Standard: S$590  

NTU/NIE Alumni, Staff & Students: S$472  

Group (3 & Above): S$531

NTUC Member: S$ ^NEW

Registration fees inclusive of:

• Course materials

• Light refreshments

• Lunch

• Complimentary parking (1 entry/day) - applicable at NTU@one-north campus only

• Prevailing GST

Online Registration

>> CLICK HERE to Register Online

Methods of Payment

1. Credit Card (Visa and Mastercard only)

2. Cheque made payable to Nanyang Technological University

3. Invoice to Company (for Company Sponsored Participants)

4. E-invoice (for Government Organizations)

Cancellation & Refund Policy